🔥 Contact Sonia Bains for a 1:1 session on how to brand yourself and your company on Linkedin.

<aside> 🏋🏻‍♀️ LinkedIn is like the real world, building relationships is not only done by sharing your successes, but also by showing your vulnerability, your ups and downs, your life lessons!

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Get to know the Linkedin algorithm:

<aside> 👉 Getting people to click the “See More” button is more powerful in terms of engagement than a “Like” to the LinkedIn algorithm.

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<aside> 👉 Do you have an external link you want to share? First, please try not to. But if you have to, include the link with the original post. Note this → Do not reshare someone else or the company profile post - this will reduce reach by 30%.

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<aside> 👉 Hashtags? 3-5. More than 5 can harm reach.

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<aside> 👉 How much engagement your post gets the first two hours is crucial. Prime time: tuesday, wednesday & thursday between 08:00-11:00.

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<aside> 👉 The algorithm measures time used on the post. Meaning shorter posts with external links don’t do good.

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<aside> 👉 Tagging? Tag people in posts you genuinely thing are going to create engagement on your post. If they don’t engage, your post will be punished.

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Some more tips:

✅ Be 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰

↪️ Don't build the profile how others build it

↪️ Don't hesitate to share personal stories, because others tell you LinkedIn is not Facebook

↪️ Show me the best version of you!

✅ Be 𝗔𝗰𝘁𝗶𝘃𝗲

↪️ Publish at least twice a week an insightful post

↪️ Don't be the corporate broadcast channel that only shares corporate company stuff (boring)

↪️ Dare to invite people you don't know yet, but would like to have a cup of coffee with (tea drinkers need to follow a different strategy)

✅ Be 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗮𝗯𝗹𝗲

↪️ More content, more visibility will result in .... more messages and notifications (also spammy, sh*tty ones). Be responsive

↪️ Dare to give 20% of your knowledge for free, in order to possibly send an invoice for the other 80% when people hire you

↪️ Direct people on your profile to your contact details

✅ Create 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿𝘀

Ambassadors make your life easier, and not only on LinkedIn. They will:

⏩ help you to identify new job opportunities

⏩ introduce you to new possible clients

⏩ make your profile "Social Proof" by endorsing or recommending you

⏩ engage with your content, thus increasing your reach